Ancient Forests Into Rayon

forestThe Problem – Ancient forests are being cut down to make fabric:

  • Ancient and endangered forests are being cut down to create wood pulp which will be turned into rayon/viscose, modal and lyocell according to Canopy Style.
  • This type of wood pulp production is expected to double by 2050, also according to Canopy Style.
  • Although many top brands such as H&M, Zara, and Lulumon have signed the Canopy Style pledge to phase out the sourcing from ancient and endangered forests, mass producers such as Gap Inc are not on the list as of today’s publication.


  • Slim pickings on solutions here.
  • Check out the Canopy Style list and pick designers from there.
  • Designers can sign the Canopy Style pledge.
  • Buy high quality clothes that will last more than one season. That’s financially and environmentally sustainable.



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My name is Rebecca. I was born in Sweden, where nature is a guiding force. I was raised in Silicon Valley where innovation rules. My true north is a place where both values merge. I have two high energy kids and a mutt named Sadie. I’m married to my best friend, who I met when I was 17. We juggle life, work, love, and friends in the San Jose, California suburbs. It's fun. I’m trying to answer one question: "How can I live the life I love, sustainably?"

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